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 The Uttam London brand was founded over 10 years ago by Uttam Nepal. In 1994 he was selling knitwear from his home country of Nepal in Camden Market, London. The fashion at the time for hand-made ethnic clothing made his collection increasingly popular towards the end of the 1990s and the brand enjoyed considerable growth.  

Inspired by the East, the Uttam designs embrace the traditions and beauty of Nepal, India and Japan. The in-house design team use techniques such as patchwork, tie-dye, applique, hand-stitched embellishments using beads, sequins and jewels, embroidery, printed knitwear, chiffons and silks to create the unique Uttam style.

The brand acquired a reputation for its vibrant colours, and quickly became widely recognised for its eye-catching womenswear, childrenswear and accessories with local, national, and international customers.

The continuing growth and success of the brand led to the development of the Uttam Direct website, and the launch of the stylish new Yumi brand in 2007. Yumi draws inspiration from London street style, combined with emerging trends and offers a liberated collection that appeals to the style conscious consumer with an eye for intricacy, creativity and quality.

The Uttam and Yumi brands are both 'fast fashion' labels, which mean they provide the most up-to-date styles, colours, and fabrics. The ranges are developed in close contact with the factories - often involving several sample stages until the design is perfected. 

Our clothes are sold in our stand alone stores and concession outlets in House of Fraser, Dorothy Perkins and New Look. Click here for a full stores list.

We hope you love the collection as much as we do!